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The Influence of Promotional Brochures and Pricing Strategies on


Thesis on advertising strategy: Re-conceptualising television advertising typologies.


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Advertising Specialization - Thesis Only - College of Journalism and Keywords: television advertising; advertising effectiveness; communication theory; message strategies; gratifications theory Research Type: Thesis .

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Prior to formulate the advertising strategy: Before the formulation of an advertisement strategy a consumer survey is taken place to assess the changes,  .



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